Have you been wondering what Etsy keyword tool to use?

The digital marketplace is a fierce battleground; for Etsy sellers, mastering SEO is like wielding a powerful sword. In this arena, keyword research isn't just helpful—it's crucial. Enter our contenders: Erank, Insightfactory, and Everbee.

These three tools have emerged as popular warriors in the Etsy SEO arena. Here we will be taking an inside look at some of the key features of each of these tools so that you can arm yourself with knowledge to make an informed decision. Each tool offers unique features and functionalities designed to help you improve your shop's visibility and attract more potential customers.

Woman hand typing on keyboard

What is a Keyword?

Perhaps you're wondering just what the heck are keywords. Essentially a keyword is simply a word that a potential customer would use to search for an item online.

🤩 Did you know you can purchase done-for-you keyword packages?


Erank is one of my favorite Etsy keyword tools. Having used the tool for a couple of years now, I've seen it go through a few layout changes. Some of which I liked more than others. Overall it has a clean and user-friendly layout design that is super easy to navigate.

Here are a few of the top features of Erank:

  • Ability to connect your shop so that you can see stats about your specific listings like top keywords for your listings, spelling issues, missing tags, number of sales, and traffic sources
  • Listing Change Tracker: this gives you the ability to take daily snapshots of specific listings to see how changes to your titles, tags, or description may have impacted the listing.
  • Track Competitor Sales: offers the option to track the number of sales for similar shops in your niche
  • Analyze Competitor Tags: take a closer look at similar shops in your niche and see their listings and see things like their estimated sales, conversion rate, product cost, tags, favorites, and more

Here's a screenshot of what it looks like when you research a specific keyword.

a screenshot of keyword research tool for etsy sellers for the term digital planner conducting in erank
A screenshot of a keyword research in Erank

I love the way the data is displayed with the green, red, and orange colors.

Here's a screenshot of what you'll see when you research one of your competitors. Here I took a look at PlannerKate shop, which has a global sales rank of 2.

Erank not only includes Etsy keywords but you can also search other marketplaces like Teachers Pay Teachers, Walmart, Amazon, and eBay


InsightFactory offers advanced analytics and data visualization tools that can give you valuable insights into your shop's performance metrics. Having joined it during their Black Friday promo, it's one of the newer keyword tools I have been using recently. One of the things that makes it stand out is that it sends you daily (or regularly) emails with suggested products to create for your shop based on your current inventory.

🤩 Get a FREE 3-day trial of InsightFactory

Key Features of InsightFactory

  • Sales Signals: highlights top trending products and keywords
  • Shows 7-day Sales for products
  • Shows the last date of sale of items
  • Highlights related low competition keywords
  • Track Competitor sales

One of the most unique features of InsightFactory was that it will send you an email notifying you of the number of sales for select shops you are tracking. Here's a screenshot of an email I received recently.

Screenshot of email sent from Insightfactory on Etsy competitors recent sales

As you can see from there you can click on view to see the latest items sold. Here's an example of what you will see when looking at sales history for a given shop.

A look at one of the top Etsy Keyword Research Tools - InsightFactory Shop Sales History

It's helpful to know what items are currently selling and it can give you ideas for additional keywords to use in your shop. You can get even further keyword ideas by clicking on the blue button beside the last sale date.

A look inside of InsghtFactory's Keyword Research Tool -Keword ideas form InsightFactory for a given product listing on Etsy


Another popular keyword tool for Etsy sellers is Everbee. I took advantage of their buy one get one free offer during their Black Friday sale. It comprehensively analyzes your shop's performance, including keyword research and competitor analysis.

Key Features of Everbee

  • Track your shop analytics by connecting your Etsy shop
  • Easy-to-use Chrome extension that allows you to analyze a listing while you're browsing Etsy quickly
  • Displays estimated monthly search for words when searching on Etsy when you have the extension installed
  • Product Analyzer and Keyword Search

When analyzing products, it shows the estimated monthly sales, revenue, views, listing age, and more. Here's a screenshot of a product analysis.

Screenshot of a product analysis done inside Everbee

As you can see, you can also do a product analysis by searching for individual Etsy shops. Here's an example of what it looks like for Cocoa Twins a top 1% Etsy seller.

Etsy shop product analysis screenshot done in everbee

I did notice a bug when attempting to analyze another shop, Everbee didn't display the new shop but continued showing the previously searched shop. However, the issue was resolved with a few more clicks.

🤩 Give Everbee a try with their Free plan

Like the other tools, Everbee offers keyword search; however, one thing I notice with this tool is the keywords often include common misspellings individuals use when searching for your base keyword. You'll notice that related keywords have a score. Opting for those with higher keyword scores gives you a greater potential of your listing being found in search.

Etsy keword analysis in everbee

My Experience Using the Keyword Tools

From my experience, each of these keyword tools offers unique features and the ability to see your shop data along with data regarding other Etsy sellers in different ways. Which you choose will be determined by your personal preference. Currently, I have opted to continue with Erank and InsightFactory. Let me know in the comments which tool is your choice.

Each tool has a different pricing structure with eRank being the cheapest one. They have a free plan, basic for $5.99/month, pro for $9.99/month, and a new expert plan for $29.99/month. See all the specifics about each plan.

InsightFactory has a forever free plan and starter plan for $19.99/month along with additional plan options if you need to connect multiple shops or if you opt for yearly billing. See more on the plan specifics.

Everbee has a free hobby plan, a growth plan for $29.99/month, and a business plan for $99/month. See all the details here.

One thing to note is that while they each have a free plan, the features are limited.

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Etsy keyword research tools comparison

FAQs About Etsy Keyword Tools

What are Etsy keyword tools?

Etsy keyword tools are software designed to help Etsy sellers find keywords that potential buyers are using to search for products. These tools provide insights into search volume, competition level, and trends for specific keywords, enabling sellers to optimize their listings for better visibility and sales.

Why are keywords important for selling on Etsy?

Keywords are crucial because they directly affect how easily potential customers can find your products. By using relevant and popular keywords in your product titles, descriptions, and tags, you increase the chances of your listings appearing in search results

Are there any free Etsy keyword tools?

You can find several free keyword tools; however, the function may be limited.

Can keyword tools guarantee the success of my Etsy listings?

While keyword tools provide valuable insights into keyword popularity and competition and can increase the likelihood of your product being found in search, they can't guarantee the success of your listings

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