Finding the right keywords for planner and journal creators can be frustrating and time-consuming. It is important to have a tool to give you ideas for your product titles, descriptions, and product tags or keywords. There are a variety of available tools, and some are more popular than others, but you should pick the one that best suits your specific needs. With these tools, it becomes easier to find the best keywords for your products.
Keyword Tools you can use
Online, most people have the same goal. They need information or entertainment while a small number of people on expressly for shopping purposes. Yes, they are asking questions and looking for answers! Answers to problems, or even gossip about celebrities. Problems regarding what to cook dinner, technical know-how, and much more. Knowing the questions people ask helps you better succeed at marketing your products and providing relevant and useful information for your audience. While in the past, it was necessary to try and guess audiences’ needs or visit forums or groups to see what questions were being asked, now you can use a tool like AnswerTheRepublic.
Here are a few reasons why you may want to use this tool for your keyword research:
AnswerThePublic was developed to find questions people have searched for online in relation to your keyword. There’s no guesswork here because you’re going straight towards the type of question they want answered/type of answer that would help them. All you need to do is type in your keyword, and voila! The tool will churn out a large list of questions people ask online related to your topic.
For example, if we searched for ‘planner,’ these would be some of the results AnswerThePublic would give you:
- Why Use a Planner
- Will Planner Template
- What Planner Should I Get
- What Planner is Similiar to Passion Planner
- Are Wedding Planner Books Worth It
Every single result is something that someone was searching for. This brings us to the next point…
Content marketing strategy
Using the list of results from AnswerThePublic, you could write a blog article answering key questions by grouping three or four keywords together. In a matter of time, your posts would rank, and people who search for these terms will be seeing your posts. This is one of the best ways to create content strategically and achieve search engine optimization.
Three free searches a day
Without a Pro account, searches are limited to only three free searches a day. However, it’s a great way to get some keyword ideas.
Add unlimited users
With a paid account, this tool allows you to add unlimited users. So you can always hire a VA to do your research for you.
Following the earlier point, once your VA has collated the data, they can export it as a CSV file and send it to you. You can then decide which search terms you’ll target and so on.
You can set up alerts within AnswerThePublic to let you know every time there are new searches related to your keywords. In this way, you’ll stay up-to-date and have an infusion of new keyword data every so often.
Helps you stay organized
AnswerThePublic will not only store your past searches and data so that you can compare them over time, but you can also create folders within the interface to keep your research organized and neat. AnswerThePublic has an intuitive, newbie-friendly dashboard.
The only downside to AnswerThePublic is that the pricing may be a little steep to many beginners on a tight budget. At $99 a month ($79 if you pay annually), it is quite a hefty cost when you’re just starting. However, you could utilize the five free daily searches.
Craft Inspector is another handy Etsy keyword research tool. What makes it unique is that it is actually software that you download on your computer, and it’s a one-time cost. It’s available for both PCs and Macs. Craft Inspector not only provides keyword ideas, but it includes 4 key components:
- Product Search
- Keyword Tool
- Shop Search
- Shop Analyzer
When placing the term “planner” into Craft Inspector, some of the suggested keywords include:
- planner stickers
- planner printable
- planner for iPad
- planner cover
It gives keyword suggestions categorized alphabetically, which are then ranked numerically.
Using the product search feature, you can quickly find Etsy listings ranking well for your entered term. This can help you come up with ideas on what to include in your products.
The shop analyzer feature allows you to peek at your favorite shop’s keywords, listing descriptions, pricing, and more. While you should never directly copy someone else, this tool feature can help you generate keyword ideas and form good product descriptions.
Erank is a web-based tool that allows you to discover popular keywords that users are searching for on Etsy and other eCommerce platforms. It has both free and paid plans.
With this tool, it shows you the competitiveness of each keyword. For example, when searching for the term journal, Erank shows over 50,000 search results for this term. This tells you that being found for this keyword will be difficult, so you’ll need to niche down further to ensure better chances of your product being found on Etsy. According to the results, it would be easier to be found for a pumpkin spice journal, which only has 623 search results.
Five free searches a day
Without a paid account, keyword searches are limited to just five a day. However, it’s a good way to generate keyword ideas.
Erank is also helpful because it lets you know of any missing tags, attributes, misspellings, and missing images on your listings.
Another feature offered is a list of the most searched keywords on Etsy. On free plans, you’re limited to only the top five most search keywords.
While the paid plan offers more robust tools for managing your Etsy shop, the free plan is a great place to start if you have only a limited budget.
These are just a few of the many tools you could use to find possible keywords for your products. However, don’t forget to use the search on Etsy itself to discover popular keyword terms. For more information on finding keywords for Etsy Sellers, check out the Selling Printables on Etsy Course.